5 Mindset Hacks To Go From Writer To Entrepreneur

Are you generating leads for your business with your nonfiction book?

Or are readers reading one novel and also buying the other books in your series?

Maybe, you are in-between these things. You are making some money with your book, however, it really isn’t a business at this point.

Maybe you aren’t making money, you aren’t happy, you aren’t where you want to be as an author.”

The ultimate reality is that 99.99% of authors actually make less than $500 a year, which comes the soul searching time.

Wether you admit it or not, chances are you aren’t the top 0.01% of authors, so this article applies to you, so listen up.

If you aren’t the 0.01% it’s time to look at changing your mindset and adopting, specifically, a “business mindset” as an author.

Almost 11 years ago, I found myself stuck in a job I hated.

This wasn’t even a job because I wasn’t even getting paid.

Instead, I was trying to establish myself in a boutique hybrid traditional/digital marketing agency in St. John’s, NL, Canada.

At the time, digital marketing was all the rage, everyone wanted to be a part of this industry.

During the next year, I did everything for this agency and it mostly wasn’t related to digital marketing.

The thing I hated the most, that I remembered, was picking up client prints at the printer.

I was the only one without a car but I always got tasked to pick up the prints.

I still remember, not having a car, at the time, walking through snowbanks in the middle of winter holding up client prints so that they didn’t get wrecked.”

This was almost an office joke, as they knew that I was the only one who didn’t have a car.

After a year of this, I said F*uck this and I decided to take a job working security 40 hours a week at nights, where I trained myself, and developed my skills to work in digital marketing.

Then I started taking on my own clients after a year of doing this.

Keep in mind, it took me almost 7 years of struggling working with clients and working dead end jobs to get to where I am now…

Where we are bringing in steady monthly income with our business.

However, during that time, 7 years ago, I had a clear goal to build a business.

The mindset that I had to develop to succeed in my business is what I’m sharing with you in this article.”

What’s important, for you to do, as I did, is to set the intention to make a living with your writing.

Let’s talk about how you can set that intention.

The reality is, no matter where you are amongst these use cases of writers that I mentioned, you are serving an audience with a product that helps, entertains, or makes someones life better.”

If you didn’t know, surprise! That’s a business.

If, as an author, you aren’t thinking along these lines “that you are a business!!”

Then it’s time to level up, power up, or shut up, and make your author side gig into a business.

According to Robert Brill, contributing writer for Forbes.com’s article “Five Ways To Power Up Your Mindset For Entrepreneurial Success.” he says:

“I’ve found that many successful business owners have a “playbook” for growing their business that has nothing to do with the practices of selling, the work being offered, creating customer success or delivering organic growth.”

In this article, I’m going to give you the 5 motivations, or according to hacktheentrepreneur.com “mindset hacks” so you can start developing what I call the “Authorpreneurs Playbook” and start taking your writing seriously…

It’s time.

The 5 mindset hacks are the following:

  • 1.Show Gratitude – The everyday practice of creating opportunity out of setbacks
  • 2.Eliminate Limitations – How can you get rid of what’s holding you back from making a living as an author?
  • 3.Find Mentors – Find out who’s doing what you want to achieve and learn from them
  • 4.Have Purpose And Vision – Say what you say you are going to do, write it down, and move toward it every day
  • 5.Believe In Yourself – What do you have to tell yourself to start and keep believing

1. Show Gratitude

Micheal Kay in his article from inc.com “Why Expressing Gratitude Is Crucial In Business” had this to say about the importance of Gratitude in business:

Expressing gratitude is one way to help your business thrive, and often, it tends to get lost in the day-to-day. It distinguishes you from a sea of competitors, and even small acts of appreciation can solidify your key professional relationships. It can create a connection that becomes the basis for a powerful alliance you never considered.”

How To Show Gratitude

As an author, there are many ways through your books, and you’re writing, that you can show gratitude to key mentors, colleagues, or prospects that have provided value, or that you are looking to provide value too.

In a recent conversation with a friend of mine Kare Anderson, former NBC, and WSJ reporter, she mentions, in her most recent book “Mutuality Matters” that…

“More than your money, title, attractiveness, charisma or even your strongest talent, your capacity to create mutuality enables you to become the Opportunity Maker with whom others must align.”

As authors, there are many ways we can show gratitude with how we promote our books, similar to the ideas of mutuality, as Kare mentioned, which might include:

Citing Others:

Citing others in your books, blogs, podcasts, or articles, and then contacting them and letting them know that you cited them is a great way to give gratitude to those you know and a great way to attract key partners and prospects.

How you can do this?

How can you include others in the writing of your next book? Maybe you can send a a question out to key people and include it in your book, as part of the finished book.

Editorial Reviews:

Writing about a specific topic that’s relevant to a reporter, editor, or thought leader in your specific industry is a great way to promote your book, and a way to connect with leaders, and prospective partners.

How you can do this?

Research before you write.

Go to Amazon.com and look at 100 other books that are similar to the kind of book that you would like to write.

Try to get in touch with some of the authors on their author pages, or social media profiles.

“Like” them on Facebook, “retweet” what they say to your social media following, and get their attention by following the other ways to show gratitude that I’ve mentioned here.

Interviews:

Podcast interviews, as an example, are a great way to show gratitude for someone that you might admire, who has valuable information you can share to your audience.

How you can do this?

Be specific with how the podcast will help the person you interview.

For example, paying for online training that your guest has developed, or buying their book, and catering your podcast around these products will give them a reason to share your podcast to their followers.

This is also one of the best ways to build or grow an email list!

2. Eliminate Limitations

You don’t have enough time, money, contacts, or you’ve never ran a business, your book will never be a bestseller, shall I go on?

These are self-limiting beliefs, squash them!

For several years, I worked full time in my business while I worked in security, retail, shipping, in hospitality, and even as an overnight janitor in a food court where competitors to my digital marketing business had their offices.

When I was mopping the floor, and a colleague would see me, I wouldn’t hide myself.

I would walk toward the person, mop in hand and spark a conversation.

I believed mopping the floor built character, made me hungry, and showed I was willing to do whatever it takes to succeed in business, and my colleagues, and prospects seen that too.”

According to Kamanzi Constable, in his article from Entrepreneur.com “Stop Listening to These 5 Self-Limiting Beliefs Stunting Your Business” he mentions 5 self-limiting beliefs that I also avoided, that allowed me to succeed:

  • My content isn’t good enough – I don’t have enough book reviews, my book isn’t written well, my emails aren’t getting enough clicks, sound familiar? You know what content your audience likes don’t get caught up in the self-limiting belief that your content isn’t good enough.
  • I can’t raise my prices – Just because I moped 3 hours a day for a couple of bucks above minimum wage doesn’t mean that I wasn’t charging competitive pricing for my digital marketing business during the day. The same applies to you, if you have value to deliver charge fair prices in your industry.
  • I don’t have enough credential – I don’t have a degree, a doctorate, or whatever, don’t let this hold you back, there are a lot of entrepreneurs without college degrees, for example Steve Jobs, the founder of frickin’ apple does not have a college degree.
  • I don’t have enough resources – Financial resources are the reason why books make it to a bestseller, or why a business succeeds over another in the same market. However, there are many free options for authorpreneurs to get started building their platforms. For example, you can build a website for free on WordPress, or you can self-publish your book on Amazon instead of paying a hyrbid publisher.

If your funds aren’t where you want them to believe, don’t let them stop you as an authorpreneur. There are a number of different ways to grow your business:

  • Crowd funding.
  • Venture capitol.
  • Bartering.
  • Building as funds come in.

3.Find Mentors

The biggest thing with any marketing strategy to promote your book, or business model is that you have to be able to visualize where you want to go, who you want to help, and how.

Of course, you can go it alone, and ignore entrepreneurs and competitors, colleagues, and individuals in your market, or who’ve wrote similar books as yours, or you can seek mentorship from them.

Learn what they’ve learned and use them as a model of what you want in your life, and business.

In the article from smallbiztrends.com “5 Benefits of Having a Small Business Mentor” they mentioned that…

“Business mentors have “been there, done that.” They can offer you expert advice and guidance based on actual experiences — successes and failures included.”

Who are the biggest competitor authors in your industry, or book category? What are they doing as Authorpreneurs to promote their books, and build their author platforms?

Take stock, who do you know that has succeeded in a certain area of business, or life where you also want to succeed in?

Don’t be afraid to take on multiple mentors to help you improve your writing, book marketing, or even a personal mentor that can help you with your self-limiting beliefs.

4.Have A Purpose And Vision

Do you know how many authors I’ve worked with over the years who spend a 1000 hours a year writing books, who’ve published 50 books on a specific topic, don’t sell any, and just keep writing.

Too many!

You are a writer, gotta get writing, right?

However, these writers are undervaluing their writing, and they are completely ignoring their audience.

Why not set out to achieve sales for your book, as a metric of success to gauge what your audience likes and dislikes.

You need to be specific to what your vision is and how you are going to achieve it.

This is a brand, and a business that sells products i.e; your books!

So, let’s visualize what that looks like.

What are your goals, and your vision for your authorpreneur business?

Are you going to sell books, or also offer online training complementary to your books?

Will you work with marketing, or distribution partners to sell your books?

How Can You Nurture Your Vision?

A great technique for nurturing your vision and purpose is to make your goals visual. Some people use vision boards; others opt for treasure maps. And still others set goals identifying specific dates for their achievement.

Is there something you’ve been wanting to accomplish? Then write down clear, actionable goals that will lead up to this big win.

I believe that anything written down is more likely to come to fruition.

5.Believe In Yourself

I’m not going to go deep down the rabbit hole on this concept.

I’ve covered a lot of things on self limiting beliefs that I’m not going to repeat, this is at the core of your own belief in yourself.

The big thing with believing in yourself, just like I did working all those dead end jobs for several years, make the intention everyday when you get up in the morning to find a way to frame new opportunities:

1. Verbalize six things you are grateful for.

2. Visualize the way the day will go.

3. Write down the 10 things you want to achieve in your life, stated in the present tense (e.g., “I have a $100 million dollar advertising business”).

Feel the positivity build and thrive!

Conclusion

It’s time to start thinking about your writing as an author as a business.

Or if you are an entrepreneur, and your books aren’t an asset…

It’s time to change that mindset, and start achieving what you envision as an authorpreneur.

Use this article and the 5 mindset hacks when considering going from writer to entrepreneur, or entrepreneur to writer, or anyone in-between:

  • 1.Show Gratitude – The everyday practice of creating opportunity out of setbacks
  • 2.Eliminate Limitations – How can you get rid of what’s holding you back from making a living as an author?
  • 3.Find Mentors – Find out who’s doing what you want to achieve and learn from them
  • 4.Have Purpose And Vision – Say what you say you are going to do, write it down, and move toward it every day
  • 5.Believe In Yourself – What do you have to tell yourself to start and keep believing

Cheers and happy thoughts. I always think now when I get up in the morning:

“How can I reframe what I thought to be obstacles the day before into opportunities today.”